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SAA to host AASA's 48th AGA: Enabling African Airline Service Excellence

October 1, 2018. AASA news. South African Airways (SAA) is the host airline for the Airlines Association of Southern Africa’s (AASA) 48th annual general assembly, which will focus on customer service. 

The assembly, at the AVANI Victoria Falls Resort in Livingstone, Zambia from 11-14 of this month, has attracted around 300 delegates, comprising leading airline industry executives and government policy makers from Southern Africa’s airlines, airports, air navigation services, regulatory bodies as well as aircraft and engine manufacturers, ground handling service providers and associated businesses. 

“The Africa Union’s initiatives to establish the Single Africa Air Transport Market to complement the Africa Continental Free Trade Area (AfCFTA) requires political will and muscle; but it will be irrelevant unless travellers, importers and exporters are provided with an end-to-end air transport system and user experience that is smooth, seamless, stress-free and affordable,” explains AASA’s CEO, Chris Zweigenthal. 

“As an industry, we are concerned with closing those gaps between customers’ expectations and their experiences. Hence the assembly’s theme: “Enabling African Airline Service Excellence”. The gathering will provide the forum for the stakeholders in governments and industry to jointly examine the areas that impact customer experience and opportunities to improve them at all points from start to end, from the keyboard, via the kerbside, at the airports and in our skies,” he added.

AASA is a non-profit industry body mandated to represent the common interests of its 19 member airlines in the Southern Africa Development Community (SADC) region. It works closely with the African Airlines Association (AFRAA) and the International Air Transport Association (IATA) to lobby and work with governments, regulators and service providers on industry-wide matters. 

AASA’s associate members include the major aircraft and engine manufacturers, airports, air navigation and meteorological services and other partners to the air transport industry.